Political Text Message Marketing

by Michael Armstrong · 0 comments

Political Text Message Marketing

Political Text Message Marketing

SMS marketing is one of the most powerful communication tools available to political candidates, whether Democratic or Republican. A recent article in American Public Media dubbed the election evolution this way: “2004 was the blog election, 2008 was the social media election, and 2012 is the mobile election.”

From using text message marketing to keep voters informed of issues, events and voting deadlines, bulk SMS marketing is a direct conduit to voters to keep them engaged. Duke University Political Science professor D. Sunshine Hillygus says, “The experiments that have been done have found that text messaging individuals on election day is actually quite effective in bringing them to the polls.”

Getting started with a political SMS campaign is simple – SMS marketing software is low cost and easy to use and will be the repository of your mobile number database and the conduit to send out messages from your SMS marketing campaign.

If you don’t have anyone on your campaign staff that has the time to manage installation and use of your SMS marketing software, it’s even easier to outsource your campaign to one of many text message marketing companies.

Democrat Barack Obama was one of the first candidates to embrace mobile SMS marketing for his successful 2008 run for President. GigaOM did a feature on Obama’s SMS marketing campaign and said, “What impressed me about the text-message campaign was that it was an effective device for collecting millions of voter contacts, while also signaling that Obama connects with young people.”

The article goes on to suggest a few ways you can use political text message marketing to rev up your campaign, including:

  • Conduct non-intrusive surveys
  • Send reminder messages about cutoff dates for voter registration
  • Tell people to mail in their ballots to vote absentee
  • Invite people to campaign events in their area code
  • Remind people to get out and vote on Election Day

Text message marketing companies such as Trumpia can help you get your SMS marketing campaign started. If your campaign budget is too tight to hire text message marketing companies to help you out, installing and using SMS marketing software is simple enough for anyone with even minimal skills.

Political SMS Marketing Free Trial

Beyond using a custom political SMS campaign to drive voter interest and encourage turnout at the polls, fundraising laws may soon be changed to allow donations via SMS marketing. The Federal Election commission has been petitioned to allow donations of $50 or less to be collected via text message marketing. The initiative has been greeted warmly by both Democratic and Republican parties as a way to broaden political participation.

An SMS marketing campaign can energize your campaign, broaden your voter base and, if campaign rules on bulk SMS marketing donations are approved, can be a powerful fund-raising tool. With more and more candidates realizing how effective an SMS marketing campaign can be, the candidates who are not using bulk political SMS marketing to reach voters will suffer on Election Day. Getting started with a political SMS campaign is simple, affordable and highly effective!



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