Restaurant Text Coupons – New Marketing Strategies for Mobile Coupons

by Michael Armstrong

Add Mobile Coupons to your Restaurant Marketing Plan Today!

mobile coupons for restaurantsRestaurant text coupons make it easier for restaurants to market themselves, especially in a tight economy. Consumers are going out to eat less than they used to, and spending less even when they do go out to eat. Restaurant owners need new, cost-effective means of advertising to try and draw people in and get them to spend money. This is where text message marketing comes in.

Why Restaurants need SMS Mobile Coupons

SMS marketing reaches consumers through their handheld devices such as their cell phones. Because these messages go right to the consumer, wherever they are, they have a more personal feel than traditional advertising.

According to a 2010 study by the U.S. Local Mobile Advertising and Promotions Forecast, in 2009 $90 million was spent on text message marketing, and by 2013 this number is expected to grow to $6.5 billion. You can see that utilizing SMS marketing is a good move to make, and becoming more and more popular each year.

Text message marketing is permission based, which means that your customers must opt-in to receive marketing messages from you. Because of this fact, restaurants need to give their diners enough of a reason to opt-in. Enticing them with rewards, such as 20% off their bill, is a good way to get them to join your customer database.

Text coupons give restaurant owners the ability to send discounts or coupons at any precise time you choose. For example, a working mom who is driving home and wondering what to have for dinner can act quickly if her phone buzzes with a restaurant coupon as she is driving through town, because you may have helped her make the decision. SMS marketing gives you the ability to tailor your coupons right down to the time of day.

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Through text coupons, you also have the ability to start a conversation with your customers that you may not have otherwise. With automatic replies, you can begin a conversation easily by sending an instant thank you to any customer who opts-in to your messages.

Another conversation starter is to ask your customers through SMS polls what they would like to see at your restaurant. Is the service great, or just okay? Could the menu use some different choices? You can also ask them what deals would interest them most—a 2-for-1 on lunch items, or a free appetizer with any entrée? You can use the responses you get to attract more business to the restaurant.

It’s a fact that the redemption rate for text message coupons is much higher than coupons printed from the internet, by about 25%. It is also 10% higher than coupons which go out to consumers’ mailboxes or newspapers. Along with the higher redemption rate, you also save money on the cost of SMS messages. It’s extremely worth it to give text coupons a try.

When you can also go to a mobile marketing company such as Trumpia and get a free trial of SMS mobile coupon marketing, it really makes sense to add text coupons to your marketing strategy.


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Categories: Mobile Coupons Restaurants Text Message Marketing