Text Message Marketing for Salons

by Michael Armstrong

SMS Marketing for SalonsText message marketing for salons is being used to increase repeat business and referrals while decreasing cancellations and missed appointments. A text message marketing service can be used in many ways to increase revenues for your salon or spa, including:

Increasing visits – SMS marketing can be used to send periodic follow-up messages to clients to remind them when they are due for a trim, color touch-up, eyebrow wax or other periodic service. By reminding them via text message marketing and inviting them to book an appointment via text or click-to-call, you increase the chances they will book with your salon for these needed services

Increasing referrals – You can send out messages via your SMS marketing software offering a discount or free item for any referral that books an appointment with you. This can increase your database of customers with little effort and increase revenues.

Decreasing cancellations and no-shows – By sending out SMS marketing reminders, you greatly decrease clients not showing up for appointments. By reminding clients of the engagement, you discourage no-shows as well. And if they do have to cancel, you’ll know as soon as possible via text message marketing. Companies are using this to greatly decrease cancellations.

Increasing loyalty – Text message marketing can keep your salon foremost in client’s minds so that when they need a service, you are their provider of choice. By using a text message marketing service to periodically send both reminders and relevant, valuable offers, you increase loyalty by deepening your client relationships.

You can easily manage your own text database using low-cost SMS marketing software. But if you don’t have the time to deal with managing your own text message marketing service, you can outsource for low cost to text message marketing companies such as the online services offered by www.trumpia.com.

Salon visits are luxuries for many consumers who are on a tight budget, but by offering discounts on traditionally slow days, you can create a win-win. Customers who are cash-strapped can afford to have their hair done and you fill open slots where your shop would have otherwise been idle.

For those clients who have no budgetary constraints, you can use SMS marketing to upsell them on VIP services such as combination treatments (nails and hair together for example) or preferred appointment times to make them feel appreciated and engender loyalty.

Whether you choose to manage your own text campaign using simple SMS marketing software or hire outside text message marketing companies such as  Pro Texting to help you, SMS marketing is a powerful tool to increase revenues and decrease business lost to cancellations and no-shows.


Mobile Marketing including SMS Marketing, Mobile Websites, Mobile Advertising and Mobile Apps is changing everything.  Mobile Marketing in Boston is taking off.  If your a Boston MA salon owner interested in learning more about mobile marketing strategies, you have come to the right place.

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